rsity, analysed the smiles of election candidates and compared the data with the number of votes they got.
The candidates themselves selected their photo headshots to be used in the official campaign posters. Asano’s study noted that “the campaign photos in the Japanese national elections provide an excellent representation of the facial displays they wished to present to voters in their efforts to obtain district seats.”
However, the researchers added that they are in the process of analysing more data in order to “examine to what degree a smile favorably affects the share of votes won,” according to the report by theThis is not the first study to focus on a candidate’s smile and its correlation to votes. Stanford professor and psychologist Jeanne Tsai used affect theories to analyse the way political leaders smile can reveal much more about their culture and the emotions they want people to feel.
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