At least two suitors see taking steps to curb racist game-day behaviour as key to building a media product sellable around the world, according to executives with knowledge of the plans, who asked not to be identified discussing confidential deliberations.
It was in April last year that Mr Gazidis witnessed midfielders Tiemoue Bakayoko and Franck Kessie taunted with racist chants by SS Lazio fans. The executive said the episode was like a"slap across the face" and served as a"wake-up call", leading AC Milan to file a complaint with the league. Mr Gazidis recently invited Paul Elliott, chair of the English Football Association's Inclusion Advisory Board, to be part of a working group tackling the issue in Italian football. Elliott held workshops with officials from clubs including Juventus FC, Roma and Inter Milan in which he talked about the racism he faced as the first Black English defender to play for AC Pisa in the 1980s and to help find solutions.
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