SINGAPORE – Consumers should be told how and why their personal data is being used in a company’s artificial intelligence systems, even if they already gave prior consent, under new personal data protection guidelines here.
They address concerns raised by industry players about issues related to training AI models, such as data privacy. While not legally binding, the guidelines offer best practices for how firms should handle personal data and inform customers of its use. Data can also be used by companies, without further consent, for broader research that may not have an immediate application to their products and services, as long as details of individuals cannot be identified when the research’s findings are released. The data should be key to conducting the study and be used in a way that clearly benefits the public, said the guide.
“Notifications need not be overly technical or detailed and should be proportionate to the risks of each use-case,” the PDPC said.
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