US tech execs hone approach to counter unions amid growing worker interest

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SAN FRANCISCO : In June, managers at location data startup Mapbox came to employees with alarming news: The company had lost a US$150 million investment, and worker organizing was to blame.Prior to the all-hands meeting over Zoom, roughly two-thirds of the SoftBank-backed startup’s workers had signed ca

SAN FRANCISCO : In June, managers at location data startup Mapbox came to employees with alarming news: The company had lost a US$150 million investment, and worker organizing was to blame.

Mapbox's response offers a window into how tech companies are pushing back as unions seek to bring workers into the fold. “Tech firms are willing to do whatever is necessary to keep unions out,” said John Logan, a labor professor at San Francisco State University. “They might think unions are fine for food-processing workers or for miners, but not in the tech sector.”The unions’ pushes are at an early stage, and it remains to be seen whether they will catch on widely.

In addition to Mapbox, management also said unionization could imperil future funding at Kickstarter and Glitch, according to former employees. Medium Chief Executive Ev Williams told workers that investors might shy away if the union prevailed, McEnany said. "In the same way that overcome lots of obstacles to investing – everything from PR dilemmas to regulatory vulnerabilities to cofounder issues – unions are just another aspect of a company," Bahat said."They’re not fatal."

Mapbox is known for its strong ties to nonprofits. But in recent years, some workers grew worried about how the mapping technology was being used by clients, one current and one former employee said.

 

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