Paris Hilton commands as much as US$1 million a night working as a celebrity DJ, entertaining partiers at clubs in China, Dubai and on the Spanish vacation island of Ibiza.
Like other virtual hangouts, Paris World will collect small payments for purchasing virtual clothing or booking a ride on a jet-ski. Brands such as Tommy Hilfiger brand launched a line of digital ready-to-wear fashion for Roblox avatars. Nike opened a virtual world called Nikeland in November, where visitors can play dodgeball with friends, lace on a pair of virtual Air Force 1 sneakers and win medals. Rappers Lil Nas X and Travis Scott have also held concerts last year for millions of virtual concertgoers.
Hilton says the dumb blonde act was a put-on, “I was always in on the joke, but I knew exactly what I was doing. Behind the scenes, I was building a brand.”
Source: News Formal (newsformal.com)
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