REUTERS: The Trump administration on Wednesday said it will require drugmakers to disclose the list price of prescription drugs in direct-to-consumer television advertisements, part of the government's efforts to lower costs for U.S. consumers.
Azar said that the TV advertising requirement would work to drive down list prices alongside a recently proposed rule aimed at requiring that drug rebates, or discounts, be passed on to Medicare patients when they buy the drugs. Health and Human Services said that enforcement of the rule would be done by competitors, who can sue under the Lanham Act, a 1946 U.S. law that prohibits false advertising. Those suits would accuse drugmakers of false advertising if they do not include the information, because they would be implicitly suggesting that their product costs less than US$35 a month.
But Johnson & Johnson has already started including the list price - as well as potential out of pocket costs - in some of its ads.
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