WASHINGTON - US President Donald Trump has made his war on Big Tech a central piece of his reelection campaign. For months, he has accused Facebook and Twitter of attempting to rig the election by silencing criticism about his rival, former Vice-President Joe Biden, and called for new regulations to rein in Silicon Valley giants.
Trump trounced Biden on Instagram, too, getting 60 million likes and comments on his posts in the past 30 days, nearly twice as many as Biden's 34 million. In the preceding 30-day period, Trump got 39 million likes and comments, while Biden got 13 million. Engagement data also does not capture how many people view or click on posts, only how strong a reaction they elicit. And Facebook has argued that data about"reach" - the number of people who actually see a given post in their feeds - shows a more accurate picture of what is popular on the platform.
The president's strongest week on Facebook and Instagram came during his early October hospitalisation for Covid-19, when well-wishers flooded his pages with supportive likes and comments.
This is not necessarily a good thing for Drump...
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