UPDATE 1-Instagram to collect ages in leap for youth safety, alcohol ads

SAN FRANCISCO, Dec 4 - Facebook Inc's Instagram said it will require birthdates from all new users starting on Wednesday, expanding the audience for ads for alcohol and other age-restricted products while offering new safety measures for younger users.

The policy change could help stave off passage of costly child safety and data privacy regulations as lawmakers and family safety groups in the United States, Britain and elsewhere criticize the app for exposing children to inappropriate material. He declined to specify age-based features in testing, but said age could be the basis for recommended privacy settings or in-app education about staying safe online. Birthdates will not be visible to other users.

Jeffrey Chester, who focuses on kids' safety issues at the Washington-based Center for Digital Democracy, described Instagram's new policy as"long overdue" to come in step with U.S. laws aimed at preserving the online privacy of children under 13.

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