According to a UOB ethnographic study, millennial consumers said that while they appreciated guidance to help them keep track of and manage their finances better, they responded better to prompts that are fun and"do not make them feel guilty".
As such, TMRW was designed to help customers meet their saving goals in fun and achievable steps, said the bank. TMRW features a game where customers can build a virtual city as they save. As users level up, they unlock options to enhance their virtual cities.Kevin Lam, president director of UOB Indonesia, said:"Ninety-six percent of Indonesians own a mobile phone and the number of consumers who are connected to the Internet has steadily increased over the years.
"The next generation of Indonesia’s changemakers are mobile and want on-the-go digital services that enable them to achieve their aspirations. With TMRW, we hope to help them meet their financial goals and to support them as they build a better tomorrow.”For daily updates on weekdays and specially selected content for the weekend. Subscribe to
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