from the Kering Group, and things have been full steam ahead. Focused on paring things back to basics, the independent watchmaker has kept its sights on re-centering itself and concentrating on the things that make UN…well, UN. Nowhere is this more evident than in the Freak One timepiece released this year.
“UN is a very innovative manufacturer, and we are constantly running after innovations. But from time to time, it is also important to stop and capitalise on these innovations,” said chief product officer Jean-Christophe Sabatier when CNA Luxury spoke with him while he was in Singapore. “That’s the principle behind the Freak One. You won't find in it one particular innovation. You find all the innovations the brand has achieved during the last 20 years. That is the spirit of the product.
I would call the first Freak a concept watch, and the Freak One the result of 20 years of accumulated Freak innovation and experience. The original Freak was not perfect, but it was revolutionary. The Freak One that we have launched brings the Freak to a level of maturity or achievement that has not been reached before.
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