Top Chinese university under fire for using sex to sell school

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One of the top universities in China is under fire for using women to lure applicants in a sexually suggestive online advertisement, with critics saying the college is objectifying women. Nanjing University (NJU) posted the advertisement on Weibo on Monday, the first day of the gaokao exams, China’s national college entrance tests. The advertisement featured six photos of current students holding up signs in front of different parts of the campus.Do you have questions about the biggest topics an

One of the top universities in China is under fire for using women to lure applicants in a sexually suggestive online advertisement, with critics saying the college is objectifying women.exams, China’s national college entrance tests.

Two of the photos attracted the most criticism. One included a pretty woman holding up a sign that read, “Do you want to live at the library with me, from morning till night?” and the other said, “Do you want me to become part of your youth?” Another wrote: “As a top university, you should recruit based on your resources and quality of your academics, instead of using hot guys and pretty women to lure people.”Chengyusan, an NGO that fights gender-based violenceSouth China Morning PostSome people, however, questioned whether the criticism was an overreaction, saying the advertisement did not need to result in a deep conversation about gender equality.

 

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