Tim Cook on secrets of success and decision-making

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“Don’t work for money – it will wear out fast, or you’ll never make enough and you will never be happy, one or the other.”

CEO Tim Cook has been asked many times about what makes him or anyone successful for that matter. His answer is as follows;Jobs are usually seen as a means to an end to enable us to do the things we like but wouldn’t it be better to get paid to do the things we like. Cook says your purpose is what you can’t help but keep doing. Even if there are low monetary rewards, you would probably do it anyway because of your love for it. When you discover that it is for you, you come alive.

“You have to find the intersection of doing something you’re passionate about and at the same time something that is in service of other people. I would argue that, if you don’t find that intersection, you’re not going to be very happy in life.” Having fun is about creating opportunities to know your colleagues and customers on a deeper level and connecting with others in the spirit of a community creating lasting friendships along the way.Speaking at the Gallaudet University in Washington DC in May he advised fresh graduates to make decisions based more on their moral compass than any other decision-making metric.

 

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