ByteDance's new Kesong app, which targets young users, marks the latest effort by the tech unicorn to roll out an Instagram-like service in mainland China.ByteDance, owner of global hit short video app TikTok and its Chinese version Douyin, is gearing up to launch a new social media platform designed for young users to share their lifestyle and hobbies, according to the tech unicorn's latest corporate registration.
The new app — featuring the slogan "new lifestyles for young people", according to the 36kr report — marks the latest effort by ByteDance to introduce an Instagram-like service in the world's biggest smartphone and internet market, as well as second-largest economy. On Monday, Lemon8 was the second-most downloaded lifestyle app on Apple's Japan App Store and topped the rankings in the iOS online store in Thailand, according to app analytics provider Data.ai.
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