This isn’t Supreme’s first foray into the luxury world. In 2017, it collaborated with Louis Vuitton on a collection of luxury streetwear. A year later, it launched a collection of luggage together with luggage maker, Rimowa.In recent months, Tiffany & Co has embarked on a brand revamp in a bid to change its stodgy image to court younger consumers, namely millennials and Gen Z-ers. Considering Supreme’s popularity in these two markets, the collaboration is its latest move in this direction.
Excitement over the collab is already evident in the comments section of both brands’ Instagram posts.Further details on the collection are scarce at the moment, with no exact release date. But according to Hypebeast, the Tiffany & Co x Supreme collection is believed to include sterling silver necklaces, a heart-shaped key pocket knife and studs, and a star bracelet, all accompanied by a special box logo sticker.
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