MADRID : Spanish fashionista Blanca Lorca once swore by high heels and fitted clothes for the office, but the COVID-19 lockdown has transformed her style sense and shopping habits.
Personal apparel sales - including clothing, shoes and cosmetics - actually grew 8.5per cent in the 12 months leading to August, as increasing mobility and back-to-office mandates boosted shopping, according to official data. Many of the leading fashion brands have launched new collections for this unique back-to-work season, as easing restrictions and vaccination campaigns drive mobility.
Women whose employers mandated partial returns have kept the blouse they would sometimes have worn above pyjama bottoms for Zoom calls, but now pair it with easy trousers and flat shoes, Zubi owner Elena Zubizarreta told Reuters. "Before, it was unthinkable for a man to go to the office with a sweatshirt ... and now we're seeing it," she said, strolling through the aisles and pointing out the jeans businessmen now sought.International brands Vince, Me+Em, Uniqlo and The White Company, as well as U.S. and UK retailers such as Nordstrom and John Lewis, are dedicating"site space to modern workwear staples, with a strong emphasis...
The autumn/winter season has had a strong start, executive chairman of Inditex, Pablo Isla, told a conference, before announcing the next Massimo Dutti collection would be called"Relaxed City".
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