Food Mapping was opened by Alice Teo , 65, a self-taught baker and agar agar cake-making trainer who started her business from home. She later roped in her sister Jessica Low, 67, and her son Gabriel Chan, 33, to help her at their brick-and-mortar shop.
According to Gabriel, Kon Ying had the nickname of ‘Queen of Beauty World’ when they were based there, due to her outgoing personality.writer with lots of free cake samples and big hugs “My mum is the best saleswoman. She cuts samples for everyone,” Alice shares smilingly.At her cramped Coronation Plaza shop, Alice sells a surprisingly large repertoire of sweet treats, all baked in-house in their small kitchen.
The plain designs go for $9 a pop, but there are also fancier options with agar agar fish, flowers and rabbits .But her specialty is very elaborate agar agar cakes, which is all created from scratch by Gabriel, a former bartender and sales rep. Unlike traditional flour-and-butter cakes, agar agar cakes are confections made out of coconut milk-infused jelly.
He recounts: “Customers would come and ask, ‘Can you convert this cake design to agar agar?’” And Gabriel would have to figure out how to make their desired designs come to life using a combination of ‘tattooing’ designs into agar agar with a syringe, or using moulds. He also has celeb customers like Carole Lin. “She ordered an aquatic-themed cake for her daughter’s birthday celebration in school. And Mark Lee came by to buy a few of our agar agar cups too,” he says.
His family used to make all this from their Beauty World hawker stall space, but eventually moved out for a more comfortable working environment. “There is air-con and more space here, and this is a pick-up-friendly place. It was quite weird for our customers to pick up their birthday cakes in a hawker centre,” Gabriel laughs.
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