IU, a 28-year-old South Korean singer-songwriter, topped the chart for most-streamed song in South Korea in 2021 with Celebrity.Recent years have seen South Korean pop music acts achieve global popularity on a scale never seen before - especially in 2021.
"Among these, 'ballad' has been the most popular," Jin says. "Korean people like this particular music genre [because it] represents people's daily lives and contemporary society." In fact, music from non-K-pop idol groups was at No. 1 on the South Korean charts for both most-streamed songs and most-downloaded songs in 2021, according to chart-tracker Gaon.
That's largely thanks to the most recent season of the popular TV hip-hop competition Show Me the Money; songs performed by rappers on the show are spending time atop Melon's real-time chart.Although hip-hop's popularity in South Korea has varied in recent decades, the genre forms the basis of much of the country's pop music.
"Also consider how easy it is to find the music, to find translations of lyrics, and to watch idols in more everyday, non-musical settings. There's constant content, and the international fan base for K-pop makes feeling part of a community easy."
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