SINGAPORE - The Straits Times continues to be Singapore's most-read news publication with more than 1.2 million readers, consuming its content across all its print, online, and mobile and other platforms.
The Nielsen data, based on interviews done between July 2018 and June this year, did not reflect the recent spike in traffic as well as readers who accessed ST via social media sites such as Facebook, Twitter and YouTube. In addition, ST readers also consume content via its many email newsletters, podcasts, videos and radio programmes.
The Straits Times and other SPH products remain the only media products Singaporeans are willing to pay for, a trend reflected in the Nielsen report that profiled ST readers as"driven and want to be seen as successful". "This is why SPH's share of the advertising dollar is in reality much larger than what the headline CMV numbers would indicate."
The same upward tick was seen across other age groups, too, with ST recording a huge increase in online readership among Gen Z readers, generally perceived to be less interested in reading the news.
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