Netflix can smile thanks to its global hit"Squid Game."
Netflix can thank Facebook for its latest boost. The streaming giant was one of the companies to benefit from the global social media blackout in early October. As web users found themselves no longer able to scroll on Instagram and Facebook, they took the opportunity to devour the trending series of the moment like "Squid Game." And Netflix seems to be increasingly gaining in strength in the face of social networks.
The battle for users' time has become ever more heated and was highlighted during the global outage that Facebook, Instagram, WhatsApp and Messenger experienced in early October: "We are still quite small, with a lot of opportunity for growth; in our largest and most penetrated market, according to Nielsen, we are still less than 10% of US television screen time.
The streaming giant isn't the only one to capitalize on Facebook's technical problems. Signal and Telegram have revealed an increase in their downloads. Recently, Telegram even revealed that it has surpassed 1 billion downloads on Android.
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