It was a truly memorable year with a slew of big food trends, but a few standouts stole the spotlight in 2019. Alternative-protein company Beyond Meat’s IPO in May sparked the plant-based meat craze, Popeyes chicken sandwich launched a fast food war and hard seltzer dominated summer parties and the alcohol industry.
The alternative-meat maker was able to draw excitement through various partnerships with food services companies and grocery chains. Some notable partnerships include Dunkin , Tim Hortons and Del Taco among others. Beyond is also being tested by McDonald’s in Canada. It created such a frenzy for the Popeyes chicken sandwich that the fast food chain ran out of chicken sandwiches nationwide in just two weeks post launch. It took Popeyes two months to work out supply chain issues to bring back the infamous chicken sandwich.
With the current challenging environment for fast food chains, the chicken sandwich was the recipe for success in 2019 for Popeyes.
Source: Entertainment Trends (entertainmenttrends.net)
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