BANGKOK - Thailand is positioning itself as a trusted destination for international tourists after travel restrictions ease, capitalising on its relative success in containing the coronavirus outbreak, industry officials say.
The campaign, to be launched later in the year, will be aimed at young affluent travellers from places that are considered low-risk such as China, South Korea and Taiwan, Tanes said. It will highlight scenic beaches and parks, part of a"tourism bridge" that could emerge in Asia including Hong Kong and Japan.
Southeast Asia's second-largest economy has so far reported just over 3,100 cases and 58 deaths – far less than other major regional economies, except for Vietnam. Local transmission has waned, with the last recorded case on May 25. But when international travel resumes, Thailand will promote the"trust" concept, as hotels emphasise measures they are taking for safety and offer special packages.
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