BEIJING: Tesla is searching for a design director in China, part of efforts to open a"full-function" studio in Shanghai or Beijing and design electric cars tailored to Chinese consumer tastes, according to three people with knowledge of the matter.
China is the world's biggest auto market, plus the largest for all-electric vehicles with sales volumes expected to reach roughly 1.5 million vehicles there this year, according to consultancy LMC Automotive. It is also Tesla's No.2 market after the United States. All three sources said Tesla's search for a China studio director began around September, and that there was a flurry of activity as recently as December when a number of headhunters used LinkedIn and other means to approach candidates.
Two of the sources said Tesla's China studio would likely also carry out research on Chinese consumer tastes, as well as work for cars expected to be produced at Tesla's vehicle assembly plant in Shanghai, where designs are tweaked to make sure specific components fit within engineers' specifications.
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