To show their solidarity with pro-democracy protesters in Hong Kong and their commitment to Taiwan's self-rule, many consumers here are boycotting bubble-tea chains that support the"one country, two systems" formula China uses to rule Hong Kong and that it hopes one day to extend to Taiwan.
"No, no, no, not that one, no, OK," she said as we walked past outlets like Coco, 50 Lan and Yifang, before arriving at Ke Bu Ke. This one, she told me, had not pandered to China and was therefore deserving of our custom. In this political environment, Taiwanese bubble tea companies, like many Western firms with substantial business interests in China, try to strike a delicate balance.
But China's increasingly repressive actions in Hong Kong have led many Taiwanese to view"one country, two systems" as a threat. They say they won't relinquish their freedoms - not for all the tea in China. The corporate headquarters of many tea brands rushed to pledge their allegiance to Beijing and its political system. Mainland consumers spent between US$5.7 billion and US$7.1 billion on bubble tea last year, according to Citic Securities.
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