Sweet and squishy as ever, the gummy universe keeps expanding

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A century after they were invented by Haribo in Bonn, Germany, gummy bears are still bouncing. But the world of gummies has expanded far beyond that company, into countless corners of modern life.

Matthew Beverley, an electrical engineer in Mount Pearl, Newfoundland, is known to keep a bag of Haribo gummy candy on his bedside table. There is usually a bag or two in his desk at work. Then there’s the filled plastic bin in his home office, not to mention the scattered loosies.It took more than four months during the pandemic for Beverley, 40, to amass his Haribo hoard, which peaked at nearly 120 distinct varieties.

“Gummies are the most popular kind of candy,” said Marcia Mogelonsky, a director of insight at the marketing analysis firm Mintel Food & Drink. “It’s not surprising that they are turning up everywhere else. They have a certain resonance. It’s one of those nostalgic things.” In 1985, the medieval-themed adventures of the Gummi family in Disney’s animated series Adventures of the Gummi Bears solidified the candy in the American pop-culture canon – as the theme song put it, “bouncing here and there, and everywhere.”

Ashley Garza recalls her teenage years in the Rio Grande Valley in Texas, when she ate commercial gummy bears in raspas, a shaved-ice dessert, and as dulces enchilados, a Mexican American snack of chamoy- and chile-coated candies. “When I was in high school, people were selling little Ziploc bags of gummy bears with chamoy,” she said.

She layers various shapes onto acrylic trays to make candy “charcuterie.” In one of her most popular arrangements, bears are squished alongside an ombre rainbow of stars, butterflies and other springy creatures.

Source: News Formal (newsformal.com)

 

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