Sustaining trust in a changing data landscape

The Data Protection Trustmark has been secured, but the job is not done. For insurer AIG Singapore, its data protection journey is an ongoing process.

Underpinned by trust AIG is one of the largest insurance companies in the world and has had a presence in Singapore since 1953. It serves both individual customers and commercial clients, with insurance products offering coverage ranging from personal accident, car, travel and home, to that of energy and cyber risks for large corporate customers.

The important piece that underpins all these is trust. “Our business is based on trust and reputation, and trust lies at the heart of data protection. Certification provides good validation that our personal data protection efforts are on the right track, and thereby raises consumers’ confidence in our brand. The people, organisational capabilities and services behind it are important. People buy from us because they trust us as an organisation,” said Mr Sandric.

Then in 2018 when the pilot for the DPTM was announced, AIG Singapore decided to pursue certification. “It’s one thing to tell ourselves we are doing the right thing and that we are continuously working to strengthen data protection; but it’s a great perspective to get someone else to look at what we have done and provide validation that we are doing the right things,” said Mr Sandric.

From this experience, one important insight that AIG Singapore shared was that organisations should have their data protection policies and practices firmly in place before they embark on DPTM certification. “Be prepared,” said Mr Sandric. “There are many criteria to meet in the self-assessment phase of the certification, so you need to get the basics right. Do not rush into it when you are not ready.

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