Park officials were impressed by Sam, taken for walks at the tourist attraction at least three times a week, and decided to use his image in its park care campaign.
Ms Catalina Aravena, an illustrator employed by the government, turned the 5½ year-old collie into a comic named Sam, The Superhero of Parquemet, telling visitors to take their waste with them or use one of the more than 40 recycling points throughout the park. "This became much more widespread than expected," Ms Aravena said."It reached different schools and it has been spread very well on social media."
The park - which includes a zoo, several hiking trails and a funicular railway - launched anti-litter campaigns last year urging drink vendors to switch from plastic to glass cups, and started classifying garbage into separate bins. Sam and Mr Chiang"have inspired us to accelerate this education process and structure this garbage classification," said the park's acting director Eduardo Villalobos.
Singapore Latest News, Singapore Headlines
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