Superdry Sues Asos for Alleged Copying

One oversize T-shirt from New Look featured the word Osaka in the same font as Superdry’s products, as well as the same use of the contraction “JPN” and the same use of Japanese characters.

Since Asos sells Superdry clothing, the filing states that “it is inconceivable that Asos was not aware of the Osaka brand at the time it commenced the sale of the goods. It is clear that the product is designed to reproduce the look of Superdry’s goods such as to mislead the average consumer.” According to Superdry’s claim, the line has been a “considerable success.” Since 2015, more than 291,000 items of clothing bearing the Osaka branding had been sold by Superdry in the U.K., reaching over 5.1 million pounds in sales.

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