NEW YORK - Advertisers turned to laughs and big-name celebrities for the biggest TV advertising event of the year, Sunday's Super Bowl LIV football championship, upstaging two billionaires who aired nationwide presidential campaign commercials.
Another highly anticipated battle of the evening was competing ads by President Donald Trump and Democrat Michael Bloomberg, who is seeking his party's nomination, whose commercials are estimated to have cost up to US$11 million . But the chatter on social media and among branding experts skewed toward gags like Planters' mascot Mr Peanut, who died and was reborn, and football star Tom Brady's appearance in an ad for streaming service Hulu.
"It's almost going back to Super Bowl ads of old with high production value," he said."The world is political and everything is polarised. People are trying to have a little fun on this national holiday."
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