AAP was relaunched in early August by a philanthropist-led consortium just months after staff were told the company would shutter. SYDNEY: The Australian Associated Press launched a crowdfunding campaign on Monday as the newswire struggles with financial pressures just a month after it was sold off and relaunched as a non-profit.
"The well-funded move threatens AAP's unique role, supplying independent content" to smaller Australian publishers, she said in a statement. News Corp then launched NCA, hiring a number of journalists, including several former AAP staff, to provide coverage to the company's many newsrooms of topics previously supplied by the national newswire.
Facing the prospect of that competition from its former owner, AAP is aiming to raise A$500,000 through the fundraising campaign, which had attracted several thousand dollars in donations shortly after launching.
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