Spotting 'Fufu' from legit: A massive sneaker wave is hitting Singapore

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Why is sneaker culture booming in Singapore and how to spot 'Fufu' from legit

Local sneakerheads shared their insights withinto the hype behind the demand for these cultural commodities and offered tips on how to spot real from fakes. They also gave advice for new sneaker collectors looking to enter the community.From Travis Scott to Billie Eilish, celebrity brand endorsements have infiltrated the sneaker market and integrated sneakers into popular culture.

"With sneakers, it is somewhat achievable and attainable by the common man. You could walk into a sneaker shop and grab a pair off the shelf and rock it," according to sneakerhead Syafiq Azahari. But with many young resellers, aged between 17 and 23, entering the resale market space, artificial competition and scam cases have also risen, Azahari also noticed."It's a little bit annoying because of the artificial competition. That is the nature of capitalism. At some point, someone will try and take advantage to make cash," commented Azahari on his thoughts behind buyers purchasing and reselling for profit.

Jack Chin, another sneakerhead who goes under the moniker 'Uncle Jack', identified that the community experience of queuing overnight for shoes and engaging in conversation over history and sneaker design has diminished over the years.

 

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