If there was any remaining doubt that Spotify is extremely serious about podcasts, last week the Swedish streaming company that already spent more than half a billion dollars in the past two years to acquire Gimlet Media, Anchor, Parcast, and The Ringer added an exclusive deal with Joe Rogan reportedly worth $100 million.
But look at the growth rate. The number of monthly podcast listeners jumped 16% in the last year. And the number has more than doubled since 2015. Meanwhile, weekly listeners are extremely engaged: the average weekly listener listens to six podcasts per week. And the demographics are squarely in the sweet spot advertisers want: half of monthly podcast listeners are between ages 12 and 34.
Digital media companies have understood podcasts for a few years, and now the tech giants are getting in late, but bringing big dollars to buy instant footholds. As the New York Times detailed, the mega success of “Call Her Daddy” caused a rift between cohosts Alexandra Cooper and Sofia Franklyn over their contract with Barstool Sports. Franklyn, reportedly on advice from her HBO Sports executive boyfriend, became convinced the two deserve more money. Barstool founder Dave Portnoy says he offered the two a new contract with $500,000 in salary and other bonuses and incentives.
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Source: The Straits Times - 🏆 8. / 63 Read more »
The trader who called the 2020 oil crisisFrench oil trader Pierre Andurand was catapulted into the spotlight this year after correctly betting that the deadly novel coronavirus would ...
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Source: The Straits Times - 🏆 8. / 63 Read more »
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