Those looking to invest in sport should bet on women's leagues, with post-pandemic interest presenting new opportunities, says Angela Ruggiero the former International Olympic Committee executive board member and co-founder of the Sports Innovation Lab.
"The market has finally caught up, society in some ways is demanding it and technology is enabling it so I am super bullish on women's sports.While men's professional leagues dominate the landscape with multi-billion dollar rights deals and sponsorships, women's sport has been making slow but steady progress with demands for better pay and working conditions.
During the pandemic when many sports were shuttered or operated in bubbles, fans discovered other distractions and communities.
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