CHANGWON - South Korea’s flower festivals in 2024 have so far fallen short of expectations as cherry trees did not reach their blossom peak in time.
While 4.2 million people visited the most well-known cherry blossom festival in South Korea in 2023, the city tallied the number of visitors at three million during the 10 days of the 2024 festival, which ended on April 1. Other famous cherry blossom festivals, including those in Yeouido and Jamsil in Seoul, also ended with many of the flowers still in the bud stage. The number of visitors to the Yeouido festival was less than half of 2023’s figure, according to media reports.
The inaccurate predictions were embarrassing for the authorities as the spring festivals have been an important opportunity for local businesses to promote their products.Sokcho city in Gangwon province launched a second cherry blossom festival on April 6, a week after its first festival ended.
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