South-east Asian ride-hailing startups square off in an international food fight

JAKARTA - Ms Nanik Soelistiowati, the owner of a banana fritter stall in West Jakarta, Indonesia, is the unlikely prize in a battle between two of the most valuable technology startups in Asia.

In the space of just four years, Jakarta-based Gojek has grown to have 400,000 food merchants like Ms Soelistiowati cooking up 50 million orders a month across locations in Indonesia, Vietnam and Thailand. "Today, the food delivery market is significantly smaller than transport in South-east Asia," he said."But it's expected to be on par or bigger than on-demand transport by revenue over the next five years."

Elsewhere in the world, companies like Uber are also aggressively moving into the food delivery business in search for higher profit margins, having identified the same opening as Grab and Gojek. The South-east Asian duo offer digital payments and sundry other services on top of their ride and food delivery staples, aiming to be the WeChat-like super app in the region.

Another successful Gojek strategy has been to organise food stall feasts at the Gelora Bung Karno Stadium in central Jakarta - where Guns N' Roses and Linkin Park have staged performances.

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