Sony Group, the tech giant behind PlayStation gaming consoles, Vaio laptops, and blockbusters like the Spider-Man series, will get a new president from April as the company seeks to break new ground in areas like the metaverse and electric vehicles.
Sony was Japan’s second-most valuable company behind Toyota by market capitalisation, at 14.32 trillion yen , at market close on Friday. “I aim to build a future where we can unleash the imagination and creativity of our varied team and enable us to grow as a company and as individuals,” he added. He also supported Sony’s foray into electric vehicles by joining hands with Japanese carmaker Honda to form the joint ventureIn November 2021, Sony announced a joint venture with the world’s largest chipmaker, Taiwan Semiconductor Manufacturing Company, better known as TSMC, toAnalysts believe the return to the “dual leadership” structure will serve the company well, given Mr Yoshida and Mr Totoki’s track record of working well together and their complementary strengths.
But a return to the dual leadership structure with Mr Totoki and Mr Yoshida at the helm, analysts say, is all the more pertinent as the company navigates potholes such as changing consumer preferences and technological disruption. Kwansei Gakuin University economics professor Masatoshi Kato also wrote in the Nikkei that a dual leadership structure is “more effective when the challenges faced by a company are extremely complex and require too many skills for one person”.
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