Snickers maker apologises for advert suggesting Taiwan is a country

The issue of Taiwan is a hangover from a brutal civil war in China that ended in 1949 with the defeated Nationalists fleeing to the island while the victorious Chinese Communist Party assumed control of mainland China.

Beijing considers Taiwan to be part of its territory and has never renounced using force to bring the island under its control. Taiwan rejects China's sovereignty claims and says only its people can decide the island's future. Snickers joins a long list of foreign brands that have been forced to apologise after being called out by Chinese social media users for not using Beijing's preferred nomenclature for the island: Taiwan province or Taiwan .

The outcry over the Snickers' advert came as sensitivities surrounding Taiwan in mainland China are at their highest in decades after US House of Representatives Speaker Nancy Pelosi visited the island on Tuesday, prompting China to announce unprecedented live-firing exercises around the island and a long list of import bans on Taiwanese products.

On China's highly censored social media platforms, calls for Beijing to launch a military assault on Taiwan in response to Pelosi's visit have been widespread.

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