An augmented reality shopping experience is shown on the Snapchat app in this undated handout image provided by Snap Inc.Snap Inc will roll out new features to make it easier for brands to create augmented reality shopping experiences on its Snapchat app as well as a flying camera, the company said on Thursday at its annual presentation to showcase new technology.
"We believe there's a tremendous amount of opportunity to build tools ... that are connected to what we see in front of us," Bobby Murphy, co-founder and chief technology officer at Snap, said in an interview. With more storage, developers will be able to create more complex augmented reality experiences, Murphy said.
Source: News Formal (newsformal.com)
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