Snap Inc is speeding up its global expansion in countries from Mexico to Japan through tie-ups with wireless carriers and highlighting its popular augmented reality features, the company told Reuters.
Since rebuilding its Android app in mid-2019, which made Snapchat more usable for people outside the United States and Europe, where Android is more widely used than iPhones, the company has reached a milestone of 100 million monthly users in India. Snap is also opening new offices in Tokyo, Milan and Madrid this year to help support the growth plans, the company said.
That image could help Snap gain easier entry into markets in Asia, where families are watchful of influences on their children, said Shailesh Rao, a former executive at Google and Twitter who worked on international expansion. In India, Snap trails Meta Platform Inc's Facebook and Instagram, which have 388 million and 257 million monthly active users, respectively, according to app analytics firm App Annie. Viral short-form video app TikTok has been banned in India since 2020 over data privacy and security concerns.
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