Snap Inc is speeding up its global expansion in countries from Mexico to Japan through tie-ups with wireless carriers and highlighting its popular augmented reality features, the company told Reuters.
Since rebuilding its Android app in mid-2019, which made Snapchat more usable for people outside the United States and Europe, where Android is more widely used than iPhones, the company has reached a milestone of 100 million monthly users in India. The move reflects how the majority of Snapchat's users are now on Android following the rollout of the improved app, whereas previously it was one of the few apps that was mostly used on Apple devices, said Nana Murugesan, Snap's head of international markets.Snap's strategy includes inking deals with telecom carriers and smartphone manufacturers to preinstall Snapchat.
Along with its focus on AR, Snap has in recent years positioned itself as an app for keeping in touch with a close group, and one where public content is vetted by the company, a distinction from apps like TikTok, where content creators aim to go viral. While attracting new users in India is easy given the large young population, U.S. tech companies have struggled with making money in the country, he said.
The Santa Monica, Calif.-based company, which earns revenue by selling advertising on Snapchat, still makes most of its money in North America. Its revenue from outside North America and Europe totaled $127 million during the third quarter, an increase of 53per cent from the previous year.
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