Snaking queue outside Ion Orchard on launch of Snoopy-themed MoonSwatch

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IT professional Beh Jia Wei waited 15 hours outside Ion Orchard to snag the newest addition to the MoonSwatch collection – the Snoopy-themed Mission To The Moonphase – on its first day of sale on March 26. He was the second person in line to buy the watch from the...

The watch collection by sister brands Omega and Swatch created a global ruckus in 2022 when it was first launched.IT professional Beh Jia Wei waited 15 hours outside Ion Orchard to snag the newest addition to the MoonSwatch collection – the Snoopy-themed Mission To The Moonphase – on its first day of sale on March 26.

The Snoopy-themed watch, available at the Swatch stores at Ion Orchard and Marina Bay Sands, is the first in the series to display the current phase of the moon. It is priced at $430. It was reported that at least one person fainted in the crush at Ion Orchard. Police officers had to be deployed to both stores.

 

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