Small- and medium-sized enterprises , which form 99 per cent of businesses in Singapore, have felt the impact of Covid-19 keenly. TODAY’s Voices section is publishing first-hand accounts from SME owners and managers on the highs and lows of running a business in the pandemic.
Luckily, our deliveries were not delayed further and customers didn’t cancel orders as we rely on Amazon for most fulfilments. Yet, it was all overwhelming as we were new in the business and unprepared for disruptions. With this technology, we could predict demand more accurately. For example, we can see that our baby ornaments are usually in high demand around Mother’s Day. The technology also syncs shipping and sales details so we can track our 300 products across 13 markets.
Our next major challenge was to shift all processes online as our team tripled in size between 2020 and 2021 — we have 45 employees now. We switched to a 100 per cent paperless, remote organisation and are so proud of how far we’ve come. This transition was extremely valuable to our growth — we have served 3.6 million customers globally to date, including 1.5 million users in 2021.
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