Defying an overall sales decline in the world’s largest smartphone market, Chinese handset vendors have taken advantage of the frenzy surrounding the world’s biggest online sales festival to boost sales as local consumers unlock their spending to take advantage of the low prices.
Vivo said sales on its own platform were 3.75 times more in the first two hours this year compared to last year while sister brand Oppo said sales in the first minute outstripped what it sold on its website in a full day last year. Apple, the only non-Chinese brand in the top five smartphone sales charts in China, saw sales in the first 10-minutes on Tmall equal to seven-times its whole-day sales last year, after the US technology giant offered generous price cuts on its popular products, including the new iPhone 11, at this year’s shopping event.
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