SINGAPORE: Two years ago, Mr Seah Liang Chiang thought of building his own tiny house in Johor. On Friday , that DIY weekend retreat project turned into a business.Advertisement
Instead, guests will have access to a 24-hour customer service hotline manned by Mr Seah or his wife. The rooms will also be cleaned after each stay. He plans for it to be a pop-up hotel, which he will shift to a different location every two to three years, allowing guests to explore various parts of Singapore.Millennials are his target consumers, a group he said “are more adventurous and looking for an experience, not just an accommodation”. He also thinks business travellers who work with the start-ups in the area might be interested to stay in the hotel.
Mr Seah had reached out to the Ministry of Trade and Industry's Pro-Enterprise Panel, which helped him to work with Government agencies to find an appropriate testbed site.The JTC Launchpad at one-north was offered and he leased it until end-2020, with the option of extending it for another year. As part of the panel’s First Mover Framework, Mr Seah did not have to submit a tender for the plot where the hotel now sits. The framework allows entrepreneurs with unique business proposals to either get access to a public good or service more quickly, or use it at a lower rate.
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