Suntec City recently ran what it said was the city state's first-ever livestreaming shopping festival, taking a leaf from the rising popularity of the livestream shopping trend in China.
AS retailers forge ahead with efforts to go online, a move hastened by the Covid-19 pandemic, mall operators in Singapore should also align themselves with the trend to stay relevant - not just to consumers, but tenants as well, according to industry consultants.
Source: News Formal (newsformal.com)
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