Producer Simon Cowell and a judge for the upcoming season of the Fox television network reality series "The X FactProducer Simon Cowell and a judge for the upcoming season of the Fox television network reality series "The X Factor", poses during a photo opportunity in Los Angeles, on July 11, 2013. or", poses during a photo opportunity in Los Angeles, on July 11, 2013.Renowned talent scout Simon Cowell is back, but this time he is focused on the social media platform, TikTok.
Cowell is partnering with TikTok to give users access to new unnamed songs by famous producers through the service StemDrop, which launches through the TikTok app on Oct 26. After getting each song, TikTokers can take the elements of it and interpret them in any way they like, including different genres, tempos and more. The idea is for them to make the music their own.
The first song is written by Swedish record producer, Max Martin, who has worked with big-name stars ranging from Britney Spears to Bon Jovi. From his Malibu mansion, Cowell shared that his and Martin's mutual interest in a project outside of a conventional TV show came after TikTok sparked in popularity.
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