Lazada came in second in this ranking and was highly active in its Ramadan and Raya sales campaign for Muslim-majority countries such as Indonesia and Malaysia, which helped it secure its runner-up position.
A joint study by Google and Temasek Holdings last year found that its digital economy is poised to triple in size to US$240 billion by 2025. The iPrice report noted that the e-commerce scene in South-east Asia is set to be more competitive as more new companies enter the market and existing players step up their game.
Source: Gaming Daily Report (gamingdailyreport.net)
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