ShopBack makes foray into South Korea with Ebates Korea buy

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.shopbacksg makes foray into SouthKorea with Ebates Korea buy

CASHBACK startup ShopBack has acquired fellow online cashback platform, Ebates Korea, marking its expansion into South Korea.

With effect from Tuesday, Ebates Korea will cease operations and users will be directed to ShopBack Korea's beta platform. The official launch of the new ShopBack Korea is tentatively slated for mid-2020. Following the acquisition, ShopBack is expected to serve over 500,000 customers in South Korea this year, the company said.

It added that the deal will grow ShopBack's user base and its merchants, which now include Korean brands such as Gmarket, Wemakeprice and 11Street. Shoppers can now make purchases via the ShopBack Korea platform and earn up to 15 per cent cashback on their purchases in categories such as fashion, beauty and electronics.

 

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