Shisha bars in France are attracting a devoted Gen Z clientele

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Smoking shisha is an occasion for relaxation, as well as for discussions and sharing stories – because smoking shisha requires time.

Hookah, waterpipe, shisha... no matter what you call it, its use has increased dramatically in the last 15-20 years. To the point of becoming a particularly popular practice for many Gen Zers.

A similar observation can be made among young French people. Santé Publique France noted in 2017 in its study on smoking behavior in late adolescence, that at least one in two 17-year-olds had already tried smoking shisha. However, shisha bars and the use of hookah have gone increasingly mainstream in the country over the last few years, thanks in particular to rap culture as showcases in this genre -- essentially near-private performances by artists -- are hot tickets in these establishments. This has contributed to a large proportion of young people in the country embracing these spaces, much in the way the bistros of last century were meeting places where groups would gather to converse over food and drink.

 

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