SHANGHAI : China's commercial hub of Shanghai rolled out new rules on Friday to limit the price of"mystery boxes", hugely popular among young people, just days after similar promotions by KFC and Pop Mart excited criticism for triggering a buying frenzy.
Companies such as Chinese toy seller Pop Mart International Group have built their businesses on the mystery box trend with an element of surprise: consumers do not know what toy figurine they will get until they open the box. The regulations also said companies should not encourage buying frenzies, excessive marketing and speculation, or sell boxes to children under the age of eight.
KFC launched the promotion last week with Pop Mart, which allowed customers to collect limited edition versions of large-eyed and round-faced Dimoo toy dolls when buying certain KFC meals.
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