Italy's Serie A aims to expand its foreign revenues over the next three seasons despite the challenge posed by the coronavirus pandemic, as it presses ahead with plans to develop its media business and increase exposure abroad.
Home to Cristiano Ronaldo's Juventus, Serie A launched on Monday a tender to sell the rights to screen its matches outside Italy for the 2021-2024 period, defying challenging market conditions due to the pandemic.Under an existing deal which expires in 2021, Serie A raises around 370 million euros each season from selling its broadcasting rights abroad, mostly to media agency IMG. That is roughly a quarter of what the Premier League reaps annually outside the UK.
Broadcasting rights are the main source of revenue for Serie A, and are increasingly crucial as matches are played in empty stadiums and companies shrink advertising budgets.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.